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Director Customer Acquisition M/F


Vacancy details

General information

Reference number

2018-1397  

Job details

Job title

Director Customer Acquisition M/F

Who we are

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun

To support our ambitious growth, we are now looking for a Director Customer Acquisition M/F in Munich starting as soon as possible.

Your tasks - Paint the world green

• You set overall acquisition strategies which will deliver hyper growth and you lead tactical execution of organic and paid search, affiliate, cooperation programs and New Business Sales
• You develop strategic initiatives to drive growth and you leverage our growth team's aggressive A/B testing program to confirm landing pages and other enhancements, as well as strategic initiative hypotheses (e.g. bid management, technical SEO)
• You develop strategies to enter new markets, you create test plans and lead the implementation to optimize paid and unpaid media campaigns
• You work closely with Marketing Intelligence and Finance teams on pacing acquisition spent and ROI, forecasting, customer analytics, and attribution tracking
• You monitor and report key metrics and develop immediate action plans to optimize campaign performance
• You work closely with Product, Marketing and IT teams to develop and execute roadmaps of functional and technological capability enhancements to drive marketing spent efficiency and better customer experience
• You monitor the competitive landscape and best practices and proactively react to market actions and customer needs by improving plans and operational activities
• You drive the performance, career planning and development of our passionate team

Your Profile - Ready to hop on board

• Excellent university degree, MBA preferred
• 10+ years in acquisition marketing, with a track record of creating, planning and executing customer acquisition campaigns to drive transformative business results
• Deep channel expertise across the entire marketing mix, especially within SEA/SEO
• Curious, driven and visionary mindset; you're inspired by the road less traveled by and finding creative solutions that others haven't considered
• Comprehensive understanding and application of bid management and on-site SEO methodologies
• Profound leadership experience and strong ability to work across organizational boundaries
• Exceptional organizational skills and attention to detail, as well as ability to prioritize multiple projects simultaneously
• Self-starter who can struggle through ambiguity
• Entrepreneurial spirit that enables you to thrive in a fast-paced environment while working within stringent timelines and balancing short term needs with long term company goals
• Proven ability to communicate across national boundaries and collaborate within global teams
• Fluent in English; every other (European) language is a plus

Perks - More than just a job

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
• Trust-based working. We don't punch the clock – organize your own schedule. We trust in what you do!
• Push boundaries. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all over the world.
• Fun at work and beyond. Discover the world with your free FlixBus rides and join our regular team events – there's always something to celebrate!
• Feel at home. We provide you with a laptop, comfortable working space, free drinks, casual dress code, diverse employee discounts and more.

Job location

Job location

Germany, Munich

Candidate criteria

Languages

English (Full professional proficiency)

Further information

Contact person

Marilena Müller

Position start date

as soon as possible